The “Feature It” range from ivadore is changing the face of skincare by allowing people to customise the three products in the range to suit their skincare needs.
Of the new range the founder of ivadore, Tanya Felli, says, “When I first started creating natural skincare solutions it was for my friends and family and I realised the importance of customisation. No one's skin is the same and we all face different issues that may require special treatment. When I launched ivadore I knew that customisation needed to be a central element of the brand and The“Feature It” range is just the first stage. Our goal is to provide people with highly effective skincare options that deliver each individual optimal results.”
The three core products in the range, named to reflect their distinctive purposes, are REVIVE, NURTURE and LOVE. Each core product is complimented and enhanced by two optional Features that people can select as an add-on to target specific issues or for advanced results.
The core products have all been carefully formulated to be beneficial and suitable for all skin types with customisations that target some of the issues associated with different skin types.
Each core product has Main Base Ingredients that make up the most essential part of the formula and Standard Key Ingredients, which may vary when the product is ordered with an added Feature.
Tanya says, “Whilst we all have different skin, with different needs, there's many common issues and there's also many common goals, for example most of us value anti-ageing properties in our skincare, and in actual fact it's important that we have them, even from the age of 20, because the damage is happening then even though it may not show up until our 40s. So when we formulated the “Feature It” range we placed a significant emphasis on the common desire to preserve the youthful appearance of the skin”.