Why you ask? Because this product is your absolute summer essential, especially during the holiday period.
Whenever our Founder, Tanya Felli adds new products to our range she names them carefully and Illuminate gets its name for its seriously potent brightening and soothing powers.
Where do they come from and why do they make this your summer beauty best friend?
Illuminate has in-built sun care for those long days at the beach. Its base ingredient is Aloe Vera, that’s right nature’s answer to sunburn. Whilst it is world renowned for its soothing powers, Aloe Vera also has some other distinctive beautifying powers. Tanya explains:
“Aloe Vera contains 20 of the 22 amino acids needed for the body. Its special hydrating properties increase collagen production and are great for skin pigmentation. It also penetrates the skin four times faster than water assisting other bio active anti-ageing ingredients, such as B vitamins, minerals, amino acids, polysaccharides and enzymes to work more effectively.”
It isn’t just any old Aloe Vera we use though it is Certified Organic, locally sourced, and extracted by a company that was Founded by a scientist who developed a new extracting method that requires none of the additives usually used in extraction and preservation of plant extracts making their extracts purer and more potent than others on the market for maximum benefit.