“I’m so extraordinarily proud that our Age-Defying Mineral Powder has taken out the winning spot in the Foundation category in the Nature and Health 2018 Beauty Awards. To win any award is a great honour, but to win in what I’m sure would have been incredibly competitive category is truly exciting especially since it is our very first makeup product! "
Of the decision to introduce the mineral powders the founder of ivadore, Tanya says, “I really wanted to show that you can wear makeup without the guilt of putting nasty ingredients on your skin and clogging your pores, but more than that I wanted people to know that it is possible to wear makeup and still be caring for your skin throughout the day.”
She also champions the new powder’s versatility, “I wanted to make sure the finished product was as versatile as it is useful. Applied lightly on its own it gives a light coverage that is perfect for a ‘no makeup workout look.’ Applied more heavily, it gives better coverage for that chic ‘nonchalantly’ made up look, but even more pleasingly when I mixed it with just a few drops of our LOVE oil treatment I discovered its ability to be used as a heavier base foundation for a full cover up and the best bit is that the LOVE oil treatment and the mineral powder combined provide even better care for the skin all whilst looking flawlessly made up!”
*Tanya wears light/medium Age-Defying Mineral Powder